Rosenthal PartnersÕ Versatility On Display at DC Addy Awards
March 19, 2009, Washington, DC
On a fun-filled evening that defied the economic doom and gloom, Rosenthal Partners took home 14 awards at the 41st annual DC ADDYs, held last week at the Carnegie Institute.
The agency was recognized with 6 Gold and 8 Silver ADDYs in virtually every medium including TV, radio, print, out of home and online. A humorous promo for Mid Atlantic Sports Network (MASN) in which fans butcher the name of Cubs outfielder Kosuke Fukudome was a big winner. As was a series of scathing posters for Washington Improv TheaterÕs ÒSeasonal DisorderÓ holiday show. (Our sincere apologies to Frosty, Rudolph and Cindy Lou Who.)
ÒWhile many other agencies had winners mainly in one area, such as design or TV promos, weÕre thrilled that our work was recognized across the board. Especially in the all-important category of Mixed Media Campaigns,Ó said Rosenthal Partners VP and creative director Jim Lansbury. ÒIn todayÕs fractured media landscape, itÕs increasingly important to reach consumers across all touch points, including online and social media. We like to think weÕre ahead of the curve in our approach and itÕs nice to see the judges agreed.Ó
Rosenthal Partners has a history of success at the Addys, often winning more awards than larger shops. ÒIt all comes down to having a client base that supports strong work,Ó said COO Beth Johnson. ÒWeÕre lucky to work with forward thinking clients like MASN, Stanley Martin Homes and Washington Improv Theater. They believe in the power of big ideas and push us to stay at the forefront of new technologies and find new ways to engage their customers.Ó
The ADDY Awards Competition is conducted annually by the American Advertising Federation. It is the advertising industry's largest and most representative competition for creative excellence. Winners at the local level are entered into the District 2 competition, which covers the region from New York to Richmond.
To see our video homage to the evening: http://tinyurl.com/cupgpv
About Rosenthal Partners, Inc.
Rosenthal Partners, founded in 1990, is a fast growing fiercely independent advertising agency. With a diverse list of regional and national clients, Rosenthal Partners provides a full range of advertising and integrated marketing services in a collaborative and results-focused work style. Better strategies, better creative and better results, all come from better collaboration. www.rosenthalpartners.com.
For award-winning results please contact John Heenan, 301 718-8400 x107, jheenan@rosenthalpartners.com
