MAY 17, 2007 - WASHINGTON, DC

Rosenthal Partners swept the advertising category at the American Marketing Association’s 2007 M Awards, honoring the area’s most successful marketing achievements. The Brambleton Group, Next Day Blinds, and Washington Improv Theater were among the evening’s winners.

The judging panel, comprised of market industry professionals, and academia, dispensed 30 trophies for results-based marketing excellence. The Agency received awards in the following categories: Internet marketing campaign, newspaper, outdoor, magazine, and radio advertising.

“Rosenthal Partners set in motion a strategy that allowed us to step outside of the same old real estate advertising with a different way of talking to our customers. The result is increased traffic and strong demand for our builders, despite the downward market trend,” said Kim Adams, marketing director for Brambleton.

“Next Day Blinds’ phenomenal growth is a direct reflection of the strong partnership between our company and the agency. As collaborators, we have been able to identify growth strategies and implement plans both internally and externally to achieve great results. Success has been our reward—we are vested in getting it exactly right,” says Steve Freishtat, president of Next Day Blinds.

”Rosenthal Partners had a very specific goal of trying to generate new patrons for our performances, and the campaign they created saw our attendance grow by leaps and bounds. It's so awesome when marketing has immediate tangible results,” said Mark Chalfant, artistic director for Washington Improv Theater.

Client success is the true measure of an agency and Rosenthal Partners has long practiced the importance of generating strong results on behalf of their clients. “It is gratifying to have the marketing industry recognize us for what we have always considered our greatest value. Results –exceeding business objectives, generating awareness, sales, buzz, leads, clicks – are the key measure of whether we’ve done our jobs.” said executive vice president Beth Johnson.

About AMA-DC
The DC Chapter of the American Marketing Association (AMA-DC) is the third largest chapter in the country and serves more than 900 members. The organization serves the needs of its diverse membership through a variety of member benefits and services, including a network of contacts and resources, continuing education and professional advancement opportunities throughout the year. To learn more, visit www.amadc.org, or contact the AMA-DC at 703-683-4883 or info@amadc.org.

About Rosenthal Partners, Inc.

Rosenthal Partners, founded in 1990, is a fast growing fiercely independent advertising agency. With a diverse list of regional and national clients, Rosenthal Partners provides a full range of advertising and integrated marketing services in a collaborative and results-focused work style. Better strategies, better creative and better results, all come from better collaboration. www.rosenthalpartners.com.

For award-winning results please contact John Heenan, 301 718-8400 x107, jheenan@rosenthalpartners.com