MASN taps Rosenthal Partners for 2008 season
January 01, 2008, BETHESDA, MD
Rosenthal Partners was selected as creative partner for MASN, the Mid Atlantic Sports Network. MASN is one of the newest RSNs and needs to build its brand and its audience through strategic planning and advertising including traditional and new media, interactive, outdoor, viral, and social media.
ÒWe feel like MASN has a great story to tell. We wanted an agency that can do great work without the ego,Ó said Dick Goggin, MASN Marketing Consultant. ÒThese guys can get it done!Ó
ÒFor us sports fanatics, MASN is the holy grail,Ó said Jim Lansbury, Rosenthal Partners Creative Director. ÒThere is nothing comparable in this region for Os or Nats fans, not to mention Ravens, Terrapins, and so many other popular sports teams. Our job is to simply introduce MASN to its enormous fan base. Along the way we want to establish the tone and brand personality that both hard-core and casual fans will enjoy.Ó
Rosenthal Partners beat out Richmond and Baltimore agencies because of their unique approach to communication, a methodology proven to get results in almost every industry and sports marketing is no exception. The combination of breakthrough creative developed on deep audience insights yield better results. The assignment includes TV, radio, and print advertising together with outdoor, internet, and social media, all orchestrated in a fully integrated campaign.
About MASN
The Mid-Atlantic Sports Network (MASN) is a registered trade name of TCR Sports Broadcasting Holding, LLP, a regional sports network. MASN serves a 7 state area, from Harrisburg, Pennsylvania to Charlotte, North Carolina and including Maryland, Delaware, Virginia, the District of Columbia and parts of West Virginia.
About Rosenthal Partners, Inc.
Rosenthal Partners, founded in 1990, is a fast growing fiercely independent advertising agency. With a diverse list of regional and national clients, Rosenthal Partners provides a full range of advertising and integrated marketing services in a collaborative and results-focused work style. Better strategies, better creative and better results, all come from better collaboration. www.rosenthalpartners.com.
For award-winning results please contact John Heenan, 301 718-8400 x107, jheenan@rosenthalpartners.com
