Orioles make Rosenthal Partners first round draft pick for 2008 season
January 01, 2008, BETHESDA, MD
Rosenthal Partners was selected as creative partner for the Baltimore Orioles, one of the most storied franchises in Major League Baseball. The challenge involves rekindling the passion between Orioles fans and their home team, through strategic planning and advertising including print, interactive and outdoor.
ÒWe are excited about the direction that weÕre heading with Andy MacPhail and Dave Trembley at the helm. As part of that direction, we want to remind our many supporters what they love about being an Orioles fan," said Greg Bader, Orioles director of communications. "We chose Rosenthal Partners to help us communicate the fun and excitement of the Camden Yards experience. We looked far and wide, and no other agency combined the passion for our sport with the creativity needed to make both an immediate and long-term impact."
ÒThe OÕs and the city of Baltimore have had a very special relationship over the years. Our challenge is to spark what created the bond and get fans excited as the team begins to return to its winning tradition.Ó Said Scott Gold, Rosenthal Partners planning director.
ÒCome on. WeÕre talking baseball! What could be more fun than to reintroduce the joy and camaraderie of a fan to its team? WeÕve already generated a million ideas covering all types of executions and non traditional ways that will bring the prodigal son back home,Ó said Jim Lansbury, Rosenthal Partners creative director. ÒWe are in a great place at the ideal time with this team. As they build the franchise back to championship form we will connect with the fans to bring them back too.Ó
Rosenthal Partners beat out twelve other agencies because of its unique approach to advertising. This unique methodology has proven to get results in almost every industry and sports marketing is no exception. The combination of breakthrough creative developed on deep audience insights yield better results. The assignment includes TV, radio, and print advertising together with outdoor, internet, and social media, all orchestrated in a fully integrated campaign.
To purchase tickets or for more information, call 1-888-848-BIRD or visit www.orioles.com.
About Rosenthal Partners, Inc.
Rosenthal Partners, founded in 1990, is a fast growing fiercely independent advertising agency. With a diverse list of regional and national clients, Rosenthal Partners provides a full range of advertising and integrated marketing services in a collaborative and results-focused work style. Better strategies, better creative and better results, all come from better collaboration. www.rosenthalpartners.com.
For award-winning results please contact John Heenan, 301 718-8400 x107, jheenan@rosenthalpartners.com
