Rosenthal Partners Chosen to Pave the Way for QPR
March 6, 2009, BETHESDA, MD
QPR, a Division of Lafarge, was pleased to announce the selection of Rosenthal Partners as media partner for the new concept launch of QPR Roadshop Ð QPRÕs first store within a store concept selling a variety of pavement repair products available exclusively at LoweÕs. The concept combines everything needed for street, driveway, and parking lot repairs, and has dedicated retail displays at LoweÕs locations throughout the Midwest and East Coast regions. The media plan will focus on six initial markets, including Baltimore, Cleveland, Columbus, Detroit, Philadelphia and Pittsburgh.
ÒThe Roadshop concept solves a huge do it yourself and contractor barrier by introducing all the products needed for easy pavement repair in one location,Ó said Don Nathan, General Manager of QPR Roadshop. While we are accustomed to trade relationships, Rosenthal Partners excels at understanding consumers and the ideal opportunities to reach them. Rosenthal is deeply qualified, with a portfolio of national and international media planning awards, convincing us they are well equipped to handle the challenge. Further, they are capable of launching the QPR Roadshop concept within our aggressive timelines.Ó
ÒWe were excited at the prospect of helping QPR, a Division of Lafarge successfully reach consumers, in the same way they have demonstrated great success with smart product development and trade distribution deals,Ó said Beth Johnson, Rosenthal PartnersÕ Chief Operating Officer. ÒWe look forward to building the right media plan to meet all of QPRÕs objectives.Ó
Media is scheduled to run May through September 2009. After the initial launch, Rosenthal and QPR are looking to roll out the concept using similar media strategies in additional markets throughout the Midwest and East Coast.
About Rosenthal Partners, Inc.
Rosenthal Partners, founded in 1990, is a fast growing fiercely independent advertising agency. With a diverse list of regional and national clients, Rosenthal Partners provides a full range of advertising and integrated marketing services in a collaborative and results-focused work style. Better strategies, better creative and better results, all come from better collaboration. www.rosenthalpartners.com.
For award-winning results please contact John Heenan, 301 718-8400 x107, jheenan@rosenthalpartners.com
