Maintain leadership position.
Recruit qualified agents. Increase sales 5%.
Increase agent recruitment. Educated adults, 25-49, looking to buy or sell a home in the mid-Atlantic area. Establish Long & Foster as the one company that wants to help consumers address the issues of the homebuying/selling process in a warm and engaging manner, humanizing the daunting process. A consistent branding campaign using television and radio establishes an emotional connection with customers during various stages of the process. The trusted name in the homebuying/selling process. After two years of unprecedented growth, 2004 sales reached 34-year highs of $56.3 billion, a 30% increase from previous year.Long & Foster was named the #1 residential real estate company by REAL Trends magazine, the gold-standard industry publication. In addition, Long & Foster is the #3 real estate company nationwide.