After a successful launch in 2007, Mid Atlantic Sports Network called on us to help them build ratings and broaden their appeal to include both hardcore baseball fans and more casual viewers.

Using their “Maximum Access” mantra as a springboard, we created MASN Fantasy Camp, a destination where fans go to meet their favorite announcers, get a behind the scenes look at broadcasting and experience the inevitable ups and downs of covering all 162 Orioles and Nationals games.

This fully integrated campaign kicked off with dozens of TV and radio spots, print ads and outdoor executions. An immersive website, online videos, and a full slate of in-stadium events and contests are on tap to keep the fun going all season long.