Although Next Day Blinds maintains a predominant market share in the area, their position is constantly challenged by a variety of competitors including specialty retailers, "big retail boxes" and other multichannel retailers. Our challenge is to maintain market share in the face of new, outside competition.
To maintain or increase market share. To expand distribution through new channels and to identify Next Day Blinds as the market leader in window coverings.
New Home purchasers or homeowners who are renovating or redecorating. Adults ages: 30 – 54.
Television and magazine are used to communicate awareness, quality and service. ROP and FSI are used to communicate price and drive retail traffic. Direct mail, targeted to new homeowners, is used to communicate awareness and generate sales.
Shopping at Next Day Blinds, a consumer will get a full-range of shopping experiences from a high quality player in the affordable window coverings category. A consumer will have a shopping experience that's "exactly right".
Market share increased from 30% to 45% over five years. Sales increased 15% over the previous year with additional growth in Shop At Home and ecommerce channels.
