Gain market share as more players are entering a hot new VOIP category. Overcome technology, reliability and performance uncertainty. Defend marketing dollars to investors. Whether sold on the innovation or the low cost, the target has been consistently disappointed by big telecom monopolies, excessive costs, hidden fees and unexpected charges. New technology now allows more choices, better deals and a company they can trust. We created a campaign positioning SunRocket as the first phone company to be a champion for consumers.

• Through a phased program of creative and media testing, learning and refining, we achieved a CPA of less than half the $258 published CPA of the market leader.
• Subscribers grew by 250% in 5 months.
• A click through rate of .13% vs. the industry standard of .02%.
• Increasingly, reviews, press and articles cite SunRocket as a good alternative to the market leader.